Alpha and The Village99 Collaboration


The Village99 is a relationship-first connection network creating a future where West Michigan families in-need have improved physical and mental health, educational, and financial outcomes.

They have created an open and safe environment to welcome those in need of assistance.

How the Village99 and Alpha Collaboration benefits FAMILIES in West Michigan:

The collaboration isn’t just about training. 

Alpha’s collaboration with The Village99 is a way that we can connect families in need with support services and resources that extend beyond sports. 

Village99 is building relationships with families in-need in West Michigan, having identified six primary areas where direct connections and care will make the most impact:

  • Food

  • Health Care

  • Housing

  • Extracurriculars

  • Education 

  • Family Support Services 

At Alpha, we believe that our mission is to empower human performance so everyone can become the best that they can be. Our collaboration with The Village99 creates even more ways that we can empower and inspire people everyday!

How It Works

Step 1

The community member connects with The Village99 to receive assistance.

Step 2

A Village99 Concierge connects with an approved partner organization who can meet their needs.

Step 3

The Village99 Concierge makes the call or connection, arranges transportation, and comes alongside the community member receiving services in support.

How the Village99 and Alpha Collaboration benefits ATHLETES in West Michigan:

The Village99 has created financial support for youth to ensure that they have access to resources and opportunities that enable them to develop their skills, stay active, and pursue their passion for sports and the arts.

We are in the process of launching a program for athletes in need who may apply for support through The Village99 that enables them to take advantage of Sports Performance Training at Alpha!


COMING SOON