EFFORT is what matters!

It’s not about the exercise.

It’s not about the drill.          

It’s not about the tool.

It’s about the effort. Real intentional effort that bridges the gap between TRAINING and PERFORMANCE.

There is no magic bullet exercise that is the key to performing better in games. No secret code to excellence.

It’s all about the effort you bring. It’s not about just showing up and coasting through a training session of weights and med balls.  It’s about creating an intentional attitude where you put in the work that’s going to pay off in competition.

Exercises, drills and training tools are simply a means to an end.

EFFORT is what matters!

#BattleTestedAthleteApproved

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Alpha is excited to announce our new collaboration with The Village99!!

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The Jawku Jump: MEASURING AND TRAINING YOUR VERTICAL JUMP