“There is No Finish Line”

“There is no Finish Line”
That was one of the Nike’s foundational quotes from a marketing campaign they did for their training brand back in the day. They believed the finish line was non-existent, and that excellence in performance never ends.

There really isn’t an off-season. Whether you are an NBA basketball player like Xavier Tillman or a college football player like Ronin Dixon, “off-season” doesn’t mean the work stops. It continues in the form of training to get better and better.

There is no finish line, there is no “off-season”.